SRT and AMG Label Brands

Diskutiere SRT and AMG Label Brands im Mercedes-Benz Studien und Concept Cars Forum im Bereich Mercedes-Benz; Performance Vehicle Operations Created to Lead Engineering and Production Of Limited-Volume Chrysler Group Specialty Vehicles...

  1. Elch

    Elch Crack

    Dabei seit:
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    Performance Vehicle Operations Created to Lead Engineering and Production
    Of Limited-Volume Chrysler Group Specialty Vehicles
    AUBURN HILLS, Mich., Jan. 8 /PRNewswire/ -- While Dodge owners have been
    busy grabbing life by the horns, Chrysler Group executives and engineers have
    been grabbing life by the throttle with plans to create a new performance
    group and some of the most outrageous production vehicles ever developed by
    DaimlerChrysler Corp.
    Officially known as Performance Vehicle Operations (PVO), the new
    engineering team combines Chrysler Group's specialty vehicle and motorsports
    know-how, much like the profitable high-end vehicle conversion group at
    Mercedes-AMG.
    "No other automaker has leveraged such resources to this extent," said Jim
    Schroer, Executive Vice President, DaimlerChrysler Corp. Sales and Marketing.
    "We are combining our extensive motorsports experience, along with our
    legendary Viper development team and our Mopar Performance Parts, to create a
    line of extreme performance vehicles that will blow past everyone else."
    "PVO brings together the best performance development processes, durable
    high-performance parts and some of our most talented and experienced
    motorsports and performance car engineers to produce truly exciting cars and
    trucks," added Schroer.
    The PVO Philosophy
    Performance Vehicle Operations will become a profit center within the
    Chrysler Group focusing on enhancing Dodge, Jeep(R) and Chrysler brand product
    lines and image through high-end, limited-volume specialty vehicles.
    Chrysler Group executives see an opportunity to expand the Chrysler
    Group's portfolio of specialty vehicles, performance models and performance
    parts.
    But in an effort to differentiate the PVO-engineered lines from their
    super-premium Mercedes-Benz AMG counterparts, the Chrysler Group is committed
    to a balance of value and performance in line with its popular Jeep, Chrysler
    and Dodge brands.
    PVO performance models engineered for the Dodge brand will carry the SRT
    badge. While Chrysler and Jeep performance lines will be announced in the
    future, Dodge SRT models are already being prepared for retail sale, beginning
    with the newly renamed 2003 Dodge Viper SRT-10, available in Fall 2002. With
    today's announcement, Viper officially becomes a member of the SRT family.
    For Dodge, the SRT model-line philosophy represents a new twist, offering
    significant performance enhancements and a visual appeal. But as compared
    with Dodge's R/T credo of "contemporary interpretations of performance," SRT
    will come to stand for "ultimate interpretations of performance."
    The Dodge SRT performance signature includes: high-output engine
    performance, sport suspensions, aggressive aerodynamic packages, performance
    wheel and tire packages, sport interiors and performance exhausts and brakes.
    The Dodge SRT Product Line
    The newly renamed Dodge Viper SRT-10 convertible was first debuted to the
    public at the 2001 North American International Auto Show in Detroit. Its
    promise of more than 500 cubic inches of engine displacement, generating a
    minimum of 500 horsepower and 500 lb.-ft. of torque will set it apart from any
    sports car made today.
    Joining the Viper SRT-10 is Dodge SRT-4, the first sub-six-second
    production compact available under $20,000. Introduced Jan. 4, at the 2002
    Los Angeles International Auto Show, the SRT-4 packs 205 horsepower of
    turbocharged fury capable of 5.9-second 0-60 mph sprints, 148 miles per hour
    top speed and aimed at toppling even the hottest compact imports.
    Just days after the SRT-4 unveiling, the third SRT model was today
    revealed as a concept vehicle. The Dodge Ram SRT-10, powered by the same
    8.3-liter aluminum V-10 engine that powers the legendary Viper, becomes the
    biggest, baddest, most menacing truck in the world.
    High-end Chrysler and Jeep models will be announced at a future date.
    Performance Vehicle Operations also will centralize motorsports
    engineering resources and management. Based on the World Championship-winning
    Dodge Viper GTS-R program, PVO will become the Chrysler Group's center of
    expertise for application of technology in racing programs.
    At the same time, Performance Vehicle Operations will lead new product
    development efforts for the Mopar brand of performance parts.
    Dialing into consumer trends, PVO and Mopar will look to further expand
    their share of the $7.5 billion specialty equipment retail market, which
    includes performance and customizations. As a market that has grown 72
    percent since 1990, it is a natural fit for the Chrysler Group's well-known
    Mopar Performance Parts division. And based on their performance enhancements
    to production and racing vehicles, Performance Vehicles Operations was the
    first choice to lead the application of engineering resources necessary to
    bring Chrysler, Dodge and Jeep owners the most durable, highest quality
    performance parts.
     
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  3. Elch

    Elch Crack

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    The Performance Vehicle Operations Mission
    * The team that brought the Viper and Prowler to life expands its role to
    engineer and produce high-profile specialty vehicles for the Chrysler Group
    * As demonstrated by the Viper Competition Coupe, SRT-4 and Ram SRT-10
    concept, PVO works with product platforms to engineer and produce image
    vehicle conversions that support product image objectives
    * As demonstrated by Viper and Prowler, PVO provides a test bed for
    implementing new products, processes and material technologies for potential
    future high-volume applications
    * PVO engineers enthusiast, aftermarket-driven, performance packages for
    release through Mopar as another method of providing corporate brand imaging
    * Based on experience gained with the Viper GTS-R international endurance
    racing championship-winning program, PVO provides technical expertise in
    support of all corporate motorsports programs
    * PVO provides a valued career path for the best Chrysler Group engineers
    The History of Performance Vehicle Operations
    Exactly 13 years ago, an outrageous V-10-powered concept car was unleashed
    on the public at Detroit's North American International Auto Show.
    Coming from a company known more for leading the front-wheel drive
    revolution among American sedans, creating the forerunner of the sport-utility
    vehicle popularity and inventing an entirely new automotive market segment
    with the minivan, the Dodge Viper's show-stopping design and over-the-top
    performance claims brought the company a whole new kind of attention.
    Enthusiasts were outspoken in their demands for a new American muscle car.
    And Chrysler executives called up their fondest Woodward Avenue memories and
    made a decision that would inspire the company for decades to come.
    Build it, they declared.
    And so, a team was formed.
    The search was made company-wide to find men and women with an
    enthusiastic passion for cars, an openness to out-of-the-box thinking and a
    willingness to step into a new risk-taking venture.
    That group came to be known as Team Viper and in less than three years, it
    delivered the first production version of that remarkable Dodge Viper show
    car.
    In the 13 years that elapsed since its inception, Team Viper became known
    as Specialty Vehicles Engineering after joining up with Team Prowler. With
    today's announcement, the group formally becomes Performance Vehicles
    Operations (PVO).
    During that time span, the former Specialty Vehicles Engineering has been
    a hive of racing and engineering development activity at the Chrysler Group.
    Specialty Vehicle Engineering Programs
    Four years after the initial launch of the Dodge Viper RT/10 Roadster,
    Team Viper went back to the drawing board to create the 1996 Viper GTS Coupe.
    More than simply adding a roof to the roadster body, the GTS featured a more
    powerful engine, all-aluminum suspension and stiffer frame. The improvements
    were introduced to the RT/10 the following year.
    About that same time, Plymouth was introducing the Prowler, another
    concept-to-reality story from Chrysler Corporation. This hot rod-style retro
    car originally debuted at the 1993 North American International Auto Show in
    Detroit, where it was a true showstopper. In 1997, production of the
    aluminum-intensive, handcrafted specialty vehicle began alongside the Viper at
    Chrysler Group's Conner Avenue Assembly Plant in Detroit. Shortly thereafter,
    SVE was formed when Team Viper and Team Prowler merged.
    In 1997, a Team Viper-developed, all-out racing version of the GTS Coupe
    called the GTS-R was unveiled. The GTS-R featured a carbon fiber and Kevlar
    composite body and a race-tuned engine producing more than 600 horsepower. In
    partnership with the French Team ORECA, the car went on to an unprecedented
    string of international endurance racing successes including the 1997-1999 FIA
    GT2 Championships, 1989-2000 Le Mans GTS Class wins and the overall win at the
    2000 Daytona 24 Hours.
    To mark the 1997 FIA GT2 championship-winning success of their GTS-R,
    Dodge worked with Team Viper to unveil a limited-edition run of 100
    individually numbered Dodge Viper GT2 commemorative models for 1998 featuring
    the same white with blue stripe graphics of the race car. The cars also
    featured high-mounted racing-style rear wings, front splitters, ground effects
    and blue interior accents with "Viper GTS-R" seat inserts, five-point
    restraint system and other special features.
    Meanwhile, the Team Viper side of Specialty Vehicles Engineering also
    developed club-racing versions of the Dodge Neon (1998) and Viper GTS (1999)
    known as American Club Racing (ACR) models. The limited-volume, street-legal
    ACR packages deliver enhanced performance and handling. They are designed to
    meet the demands of grassroots racers looking for affordable, competitive
    entries.
    Shortly after revealing the new Viper SRT-10 Convertible, Specialty
    Vehicles Engineering once again demonstrated their prowess for performance
    tuning. In August 2001, Dodge showed off the Viper Competition Coupe, a
    closed-cockpit competition model based on the next generation Dodge Viper
    SRT-10 convertible. With concept car bodywork, full racing cage and other
    safety features, the Competition Coupe was designed to be an affordable,
    limited-production race car for competition-oriented owners. The event also
    served as an unofficial debut of the new Performance Vehicles Engineering
    organization.
    Mercedes-AMG Leader Joins Chrysler Group
    When Wolfgang Bernhard was named Chief Operating Officer of
    DaimlerChrysler Corporation on November 17, 2000, Specialty Vehicle
    Engineering gained an experienced supporter.
    Before being named as the executive responsible for the day-to-day
    operations of the Chrysler Group, Bernhard led a world-famous Stuttgart,
    Germany-based performance group known as AMG.
    As Chief Executive Officer of Mercedes-AMG GmbH, Bernhard oversaw the
    processes that took the high-technology Formula One expertise of Mercedes-Benz
    and applied it to Mercedes-Benz production cars in the form of Mercedes-AMG
    models.
    Originally, a single AMG-Mercedes production model was offered in 1995
    -- the CL36 AMG. The number has grown, however, to include seven models and
    more than 5,000 vehicles annually. AMG models are recognized by enthusiasts
    as being the top performance models in the Mercedes-Benz line.
    Bernhard, now at the Chrysler Group in Auburn Hills, Mich., saw the same
    potential for Dodge, Chrysler and Jeep vehicles. And the natural leaders for
    such an in-house technical group would be a group to be known as Performance
    Vehicle Operations, the former Specialty Vehicle Engineering team that had
    earned a reputation for success based on its work with the Dodge Viper and
    Chrysler Prowler.
    Team Viper, Team Prowler, Specialty Vehicles Engineering and Performance
    Vehicle Operations Programs, 1989-2002
    Team Viper
    Dodge Viper RT/10 Roadster
    Dodge Viper GTS Coupe
    Dodge Viper GTS-R
    Dodge Viper GT2
    Dodge Neon ACR
    Team Prowler
    Chrysler Prowler
    Specialty Vehicles Engineering
    Dodge Viper ACR
    Dodge Viper SRT-10
    Performance Vehicles Operations
    Dodge Viper Competition Coupe
    Dodge SRT-4
    Dodge Ram SRT-10 Concept
     
  4. #3 Otfried, 10.01.2002
    Otfried

    Otfried Moderator

    Dabei seit:
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    Hallo,

    diesen Artikel müßte man jetzt noch um den Bergriff "Evolution" erweitern. Was nicht als "AMG" oder "SRT" verkauft wird ist dann ebenen "Evolution".....
     
  5. #4 Julian-JES, 11.01.2002
    Julian-JES

    Julian-JES JESMB

    Dabei seit:
    18.10.2001
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    Hi Otfried,

    bist du darüber verärgert das er nit AMG heisst?

    Im Sportcoupé gibt es doch auch Evolution.
     
  6. #5 Adrian Newey, 11.01.2002
    Adrian Newey

    Adrian Newey Crack

    Dabei seit:
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    .... und Evolution AMG :D

    MfG
    Adrian
     
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SRT and AMG Label Brands

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