The Icon of the Jeep(R) Brand Takes It to the Extreme

Diskutiere The Icon of the Jeep(R) Brand Takes It to the Extreme im Smalltalk um den Mercedes Forum im Bereich Allgemeines; With The 2003 Jeep Wrangler Rubicon AUBURN HILLS, Mich., Jan. 7 -- As the icon of the Jeep(R) brand, Wrangler continues to be the true,...

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    With The 2003 Jeep Wrangler Rubicon
    AUBURN HILLS, Mich., Jan. 7 -- As the icon of the Jeep(R)
    brand, Wrangler continues to be the true, original Jeep vehicle that delivers
    unmatched open-air fun and freedom with the ability to truly "go anywhere, do
    anything." Making its debut at the 2002 North American International Auto
    Show, the new 2003 Wrangler Rubicon delivers tremendous off-road capability
    previously reserved for highly modified vehicles using aftermarket
    "The four-wheel drive leader since originating the 4x4 category more than
    six decades ago, the Jeep brand has raised the bar once again with the
    Wrangler Rubicon, providing the extreme off-road prowess our enthusiast owners
    are asking for," Tom Marinelli, Vice President, Chrysler/Jeep Division Global
    Brand Center, DaimlerChrysler Corporation.
    A direct descendent of the "original" Jeep vehicle more than 60 years ago,
    Wrangler possesses a heritage unique to the Jeep brand -- often imitated, but
    never replicated. Jeep vehicles started as an idea -- an idea born out of the
    need of a country to out-mobilize its adversaries and to liberate those who
    were captive. Conceived in 1940, the vehicle that later defined the
    sport-utility category possessed unmatched competence and unflagging spirit.
    Those qualities are still alive in today's Jeep vehicles.
    "The unparalleled ability of Jeep vehicles fosters the go-anywhere,
    do-anything spirit that is practically a religion to adventure-seekers
    "While this off-road enthusiast group makes up only a portion of our
    owners," Marinelli continued, "we know that regardless of how much Jeep owners
    actually use their Jeep vehicles off-road, they like to know that they have
    unprecedented capability and security for any on- or off-road condition."
    Jeep owners share a unique bond with their vehicles and the 4x4 experience
    they offer, and Wrangler Rubicon takes that one step further.
    The Jeep Wrangler customer is truly unique in that many have wanted a
    Wrangler for years. "I've always wanted one" is a commonly expressed
    sentiment. Wrangler owners may be any age, but tend to share many common
    values: they are adventurous, outdoor people seeking excitement, physical
    challenge and personal freedom. Jeep owners are true adventurers who know and
    appreciate the difference between the real thing and an imitation.
    The Jeep Wrangler Rubicon buyer clearly embraces off-road adventure with
    incredible zest. For this buyer, the premier off-road trails serve as a
    playground for providing the ultimate in exploration and challenge. The
    Wrangler Rubicon buyer maximizes the "go anywhere, do anything" adage
    exclusive to Jeep.
    The Jeep Wrangler is core to the Jeep brand's Jeep Jamboree program, one
    of the best known and longest running customer relationship programs in the
    industry. Since the early 1950's, Jeep owners and their families have
    participated in weekend four-wheel drive adventures called Jeep Jamborees.
    These family-oriented two-day events are designed to allow Jeep owners the
    opportunity to hone their skills in off-highway situations, while enhancing
    respect for the environment.

The Icon of the Jeep(R) Brand Takes It to the Extreme

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